Tag Archive for Mitsubishi

Mitsubishi Aims to Conquer the US Market with the 2017 Outlander PHEV

2017 Outlander PHEV

The new Outlander PHEV has everything the Outlander has and more!

 

After countless delays, Mitsubishi finally revealed the 2017 Outlander PHEV at last month’s New York International Auto Show.

The Outlander PHEV doesn’t look much different from the normal Outlander model, except it wears different badges and also comes equipped with a charging port, but the PHEV version is actually much different when it comes to the vehicle’s mechanics.

While the regular Outlander model offers the choice between either a 2.4-liter four-cylinder or V6 engine, the PHEV SUV comes with a 2.0-liter four-cylinder petrol engine, as well as two additional electric motors, with one located on each axle. The 2017 Outlander PHEV also features a regenerative braking system that brings more power to its 12-kWh lithium-ion battery.

The new Outlander PHEV also features a unique version of the company’s Super All-Wheel Control system, and there are three distinct drive systems that the SUV can automatically switch between, depending on road and weather conditions: EV, which only uses electric power; series hybrid, which uses electric power with generator operation; and parallel hybrid, which uses power from the gasoline engine and the two electric motors.

Other noteworthy features available for the 2017 Outlander PHEV include blind spot monitoring with rear cross traffic alert and a multi-around view camera monitor, as well as Android Auto and Apple CarPlay compatibility.

“What makes the Mitsubishi Outlander PHEV so special is that it offers the best of both worlds with a balance of electric efficiency and long-range practicality,” said Don Swearingen, executive vice president, MMNA. “Mitsubishi put its engineering prowess and knowledge to work to create a vehicle that meets the demand of a growing number of consumers who need a car that is capable and environmentally friendly. The Outlander PHEV will offer a high electric range and combined miles per gallon (MPG).”

While Mitsubishi stopped short of providing exact fuel economy numbers, the Japanese automaker did say the new Outlander PHEV will reach US dealerships later this fall.

Mitsubishi Sales Reach New Milestone

Mitsubishi Sales

2015 was the best year for Mitsubishi sales since 2008 and it looks like that momentum will continue in 2016!

 

Last year proved to be an exceptional one for Mitsubishi in the United States. From nearly every angle, the automaker showed a growing presence and even reached a major milestone.

Mitsubishi arrived in the United States 34 years ago. Back then, the automaker offered three different models: the Starion, Tredia, and Cordia. It’s been quite a ride since then but late in 2015, in December, US vehicle sales reached five million.

Mitsubishi’s success in 2015 went a long way in helping to achieve that particular milestone. In 2015, Mitsubishi sales were up 22.8% from the year before. That registers as Mitsubishi’s most successful year since 2008. The Mitsubishi Outlander Sport and Mitsubishi CUVs in general are responsible for much of the recent sales success.

Will they keep it up? Don Swearingen, executive VP, Mitsubishi Motors North America, thinks so. He said, “Our current sales momentum combined with a technologically innovative product pipeline primes Mitsubishi for great success in the U.S. for many years to come.”

We’re looking forward to a successful 2016 for Mitsubishi. Stop by Randall Mitsubishi today to learn more about Mitsubishi’s full 2016 lineup of vehicles!

Mitsubishi’s Crossover Lineup Takes the Stage

Mitsubishi's Crossover Lineup

Mitsubishi plans to improve their crossover lineup over the next few years to help reach more customers in North America!

 

Mitsubishi was one of many automakers to feel the wrath of the 2008 recession, but the Japanese automaker is expecting to turn it all around this year. 2007 marked the last year the automaker sold over 100,000 vehicles in the United States. The automaker expects to hit that milestone in 2016 and mark the second year of profit in North America in a row.  To do so, it’s setting most of its focus on a single segment: crossovers.

“We’ve got a laser-like focus on CUVs right now, and we’re certainly committed to this direction,” MMNA vice president of sales Ken Konieczka told The Detroit News. He declined to predict sales up to 2020.

Over the next five years, Mitsubishi expects to improve its entire lineup, centering on its crossover lineup.

Mitsubishi’s crossover lineup isn’t the largest, but it does feature quality vehicles that undergo serious development and improvement year after year. The 2016 Mitsubishi Outlander, for example, comes in with over 100 changes from the previous model.

As for the automaker’s plans, allow us here at Randall Mitsubishi to lay them out for you.

  • 2016: MirageG4 sedan (early summer), redesigned Outlander PHEV (late summer/early fall)
  • 2018: New crossover based off the 2015 eX concept.
  • 2019: Entirely new Outlander
  • 2020: Smaller Outlander Sport

All in all, there will be an addition or extra improvement to the brand’s crossover lineup for four of the next five years. That’s sure to draw eyes and increase sales from around the world, let alone North America!

Mitsubishi Will Showcase Its New Mitsubishi eX Concept in Tokyo

new Mitsubishi eX Concept

Mitsubishi has plans to show off an all-electric crossover in Tokyo! Ecofriendly is here to stay with Mitsubishi!

At the Tokyo Motor Show at the end of October, Mitsubishi will show case its new Mitsubishi eX concept, an all-electric compact crossover utility vehicle that Mitsubishi is calling a “next-generation EV system.”

Very little has been revealed about the eX concept so far, but it has been confirmed that it will have an electric powertrain, active safety systems, all-wheel drive, and even an automated driving system. The previews of the eX so far suggest that Mitsubishi will reveal the final version of the eX at the Tokyo Motor Show instead of a pre-production prototype.

Mitsubishi says the Tokyo Motor Show will feature a panel display telling the story of Mitsubishi’s fifty years of research in developing electric vehicles. Ecofriendly is the theme for Mitsubishi this year, as their other displays at the Tokyo Motor Show will revolve around new eco technologies, mini cars, and models powered by engines using clean diesel fuel.

Additionally, a driverless test vehicle will be featured at Smart Mobility City to show off Mitsubishi’s automated driving technology. It’s an exciting time for EV fans!

To learn more about Mitsubishi’s current lineup of vehicles, visit Randall Mitsubishi in San Angelo, TX today!

Mitsubishi Lancer Evolution X Final Concept on its Way to Tokyo Auto Salon

Lancer Evolution X Final Concept

While we are sad that Mitsubishi is walking away from the Evo X, we’re glad they’re making a Lancer Evolution X Final Concept.

Mitsubishi has officially announced that the Tokyo Auto Salon later this month will house the premiere of the last model of the Mitsubishi Lancer Evolution X Final Concept, a limited edition send-off model, which will have a mostly black exterior.

Mitsubishi Lancer Evolution X Final Concept


This model will be the last Evo X ever produced, and as such, there will only be a limited number of units available for purchase. These cars are sure to be a hot commodity on the collectors’ market as commemorative vehicles to the Evo X legacy.

The Final Concept vehicle will come standard with a five-speed manual though there will be a six-speed twin-clutch option. Additionally, the Final Concept model will have a 2.0-liter engine with a turbocharger, as well as new intake and exhaust systems.

These cars are likely to sell fast once they hit the market, which likely will not happen until much later this year. Until then, come visit us at Randall Mitsubishi to check out the Mitsubishi models we have in store.

Mitsubishi Mirage Sedan Coming to US

Mirage Sedan to join Hatchback

The Mirage hatchback will soon have a companion in the Mirage Sedan.

The Mitsubishi Mirage hatchback has been a pleasant surprise for the automaker in 2014, selling extremely well through the first 11 months of the year and standing firm as one of the most popular models we have at Randall Mitsubishi.

New Mirage Sedan Coming to America

If you’ve been considering checking out the Mirage but can’t get past the fact that you’ve always been more of a four-doors-and-a-truck kinda person, then we have good news: Mitsubishi will be bringing the Mirage sedan to the United States sometime in the near future.

Don Swearingen, Mitsubishi Motors North America’s executive vice president, confirmed what we’ve long suspected in an interview with Motor Trend, though he failed to dispense with the specifics as to when we can expect to see the Mirage sedan on American soil.

Whenever it arrives, it’s a safe bet that the Mirage sedan will offer similar capabilities and all-around driving enjoyment as its hatchback brethren with an equally-affordable starting MSRP.

Watch this space for more information as it becomes available!

Mitsubishi Announces Final Edition Evo X to Arrive in June

Final Edition Evo X announced

The Lancer Evolution is officially ending but there will be a final edition Evo X!

Don Swearingen, an executive vice president at Mitsubishi Motors North America, recently took part in an online question and answer session on Jalopnik. While the topics of the Q&A ranged from the status of the company’s fleet vehicles to the Delica being moved to the US, the most important bit of information gleaned from the session involved the future of the Lancer Evolution—or the lack of one.

Final Edition Evo X in the Works

Swearingen took the opportunity to finally confirm that the Evo series is no longer continuing, stating, “There are currently no plans for an Evo XI.” This doesn’t mean that the final edition Evo X isn’t going to be just as exciting as its predecessors, though. It is set to feature a GSR five-speed, boasting more ponies under the hood; a better tuned suspension; and other changes that are sure to help the Evo go out with a bang.

Only 2,000 final edition Evo X models will be available, so make sure you get them while you can. Until then, stop in to Randall Mitsubishi today and see what else our brand has to offer!

The XR-PHEV Concept Design: Showing Off New Technology

i-MiEV | XR-PHEV Concept Design

The XR-PHEV Concept design utilizes the MiEV technology.

Mitsubishi made quite a stir at the Los Angeles Auto Show this year by previewing the all new XR-PHEV Concept. Featuring incredibly bold styling, high performance, and a hybrid design, we here at Randall Mitsubishi can’t wait to see it in action.

Mitsubishi XR-PHEV Concept Design


Though there’s no word yet as to whether or not the concept model will hit the market anytime soon, it’s a great example of Mitsubishi’s innovative engineering. The XR-PHEV Concept design is built around Mitsubishi innovative Electric Vehicle (MiEV) technology, and features a 1.1-liter three-cylinder engine, paired with a lightweight 161-hp electric motor, according to Mitsubishi.

“We brought the Concept XR-PHEV to LA so that we could talk about our new design direction and how future products will be taking clues from its dynamic lines,” said MMNA Executive Vice President, Don Swearingen.

Perhaps one of the most unique aspects of the design is the advanced “connected car” technology. By utilizing next-generation information systems, the XR-PHEV is designed to be able to communicate with cars and objects around it. While still in the early stages, Mitsubishi hopes this technology will enable drivers to be safer than ever while on the road.

Achieving Milestones with Mitsubishi Social Media

Mitsubishi Social Media

Mitsubishi social media is booming! Their Facebook page reached 2 millions likes recently.

With social media as prominent as ever, Mitsubishi was pleased to announce it broke a milestone–the two million “likes” milestone. The brand’s popular Facebook page has grown significantly in the past two years, more than tripling in followers. We here at Randall Mitsubishi are glad to be a part of such enthusiasm.

Improving Mitsubishi Social Media

“Over the last couple of years, we have made a concerted effort to make the Mitsubishi Motors page a fun and informative destination on Facebook,” said MMNA Executive Vice President, Don Swearingen. “This has resulted in our Facebook page becoming an outstanding means of communication between the brand and our highly engaged and passionate Mitsubishi Motors community.”

According to Mitsubishi, this recent increase in “likes” parallels the success in sales. Mitsubishi social media is becoming an important part of spreading the word about the great models. By showcasing vehicles like the Lancer EVO, the Outlander, and the Mirage, the site gives consumers extra coverage.

Want to be a part of the massive following? Stop by http://www.facebook.com/mitsubishi to “like” the page–if you haven’t already!

CEO Promises New Mitsubishi Products Sometime Soon

new Mitsubishi products

A plug-in hybrid version of the Mitsubishi Outlander, the Outlander PHEV, is one of the proposed new Mitsubishi products.

The CEO of Mitsubishi, Osamu Masuko, is promising new Mitsubishi products in the near future, building on the momentum Mitsubishi has gained in the United States this year, with its highest profits since the global financial crisis.

New Mitsubishi Products

Two projects can be found at the top of Mitsubishi’s to-do list: a plug-in hybrid crossover Outlander PHEV, which had previously been delayed, and a sedan version of the subcompact Mirage hatchback. Soon after, the company plans to up its hybrid game with plug-in versions of the Outlander Sport and maybe even the Montero SUV.

Mitsubishi’s initial sales target for this fiscal year (which ends on March 31, 2015) was to sell 109,000 vehicles, and based on the exceeding sales so far, the target has already been pushed to 116,000. The company is projecting an operating profit for the fiscal year, which will be their first since March 2007.

Masuko gives credit for these North American profits to stellar sales of the Outlander Sport and the Mirage hatchback, both imported from Thailand. Mitsubishi’s sales have grown 30% through October alone, compared to an industry-wide average of 6%.

Come check out one of Mitsubishi’s high-selling, record-breaking models at Randall Mitsubishi today.