Mitsubishi was one of many automakers to feel the wrath of the 2008 recession, but the Japanese automaker is expecting to turn it all around this year. 2007 marked the last year the automaker sold over 100,000 vehicles in the United States. The automaker expects to hit that milestone in 2016 and mark the second year of profit in North America in a row. To do so, it’s setting most of its focus on a single segment: crossovers.
“We’ve got a laser-like focus on CUVs right now, and we’re certainly committed to this direction,” MMNA vice president of sales Ken Konieczka told The Detroit News. He declined to predict sales up to 2020.
Over the next five years, Mitsubishi expects to improve its entire lineup, centering on its crossover lineup.
Mitsubishi’s crossover lineup isn’t the largest, but it does feature quality vehicles that undergo serious development and improvement year after year. The 2016 Mitsubishi Outlander, for example, comes in with over 100 changes from the previous model.
As for the automaker’s plans, allow us here at Randall Mitsubishi to lay them out for you.
- 2016: MirageG4 sedan (early summer), redesigned Outlander PHEV (late summer/early fall)
- 2018: New crossover based off the 2015 eX concept.
- 2019: Entirely new Outlander
- 2020: Smaller Outlander Sport
All in all, there will be an addition or extra improvement to the brand’s crossover lineup for four of the next five years. That’s sure to draw eyes and increase sales from around the world, let alone North America!