Archive for February 24, 2015

Mitsubishi GC-PHEV Concept: Introducing the Future of SUVs

Mitsubishi GC-PHEV Concept

 

Mitsubishi GC-PHEV Concept

The Mitsubishi GC-PHEV Concept revealed earlier this week. This could be the future of the SUV.

It’s hard to believe the new Mitsubishi GC-PHEV Concept isn’t from a Sci-Fi movie. With futuristic styling, a hybrid-electric drivetrain, and an array of crossover technology, the new GC-PHEV could just be the future of SUVs.

According to Car and Driver, the acronym stands for Grand Cruiser Plug-In Hybrid Electric Vehicle – say that five times fast. The Mitsubishi GC-PHEV Concept features a supercharged 3.0-liter V6 and 94 hp electric motor. Combined it has more than 400 hp, capable of leaving most gas-powered crossovers in its dust.

“As Mitsubishi brings to North America the GC-PHEV, a hybrid-electric crossover designed, apparently, by the Rebel Alliance…this spacey vehicle is expected to herald the styling of future SUVs,” said Car and Driver editor, Aaron Robinson.

Aside from its space-ship like design, the GC also comes with a Super All-Wheel Control system (think souped-up AWD) and an energy recovery system. In theory, the new model could power the average house for 13 days – that’s just how advanced the electric system is. With all of this and more, the whole family at Randall Mitsubishi can’t wait to see the GC go into production.

Mitsubishi Outlander Sport Update Ads More Powerful Engine

The Outlander Sport update includes a more powerful engine plus packages.

The Outlander Sport update includes a more powerful engine plus packages.

The Outlander is far and away Mitsubishi’s most successful model in its lineup, but rather than rest on its laurels, the automaker is constantly trying to improve it.

For the 2015 model year, Mitsubishi is introducing an even more powerful version of the Outlander Sport five-passenger crossover. The 2.0-liter engine will be replaced by a larger, 2.4-liter MIVEC four-cylinder producing 168 horsepower, up 20 hp.

The Outlander Sport update also includes a black center bumper to visually differentiate itself from the standard trim levels. The 2.4 GT trim will feature a similar design change in addition to black roof rails, outside mirrors with LED turn indicators, and interior amenities like a power driver’s seat, leather-wrapped parking brake handle, and aluminum pedals.

Mitsubishi will also offer a Premium Package and Touring Package to further enhance the Outlander Sport 2.4 GT model. For more details, check out the official press release, or just visit Randall Mitsubishi!

Dodge Sells Rebadged Mitsubishi as Dodge Attitude in Mexico

Dodge and Mitsubishi work together via their joint venture, Diamond-Star Motors, but the relationship doesn’t end there. We’ve recently learned that Mitsubishi has allowed Dodge to rebadge their Attrage sedan, and sell it as a Dodge Attitude, available only in Mexico.

Dodge Attitude = Mitsubishi Mirage

The rebadged Mitsubishi is called the Dodge Attitude and is based on the Mirage we all know and love, sporting only a different body shell. According to autoevolution.com, the Dodge Attitude will sell for 157,900 to 199,000 pesos (about $10,558 to $13,305), a steal compared to the 2015 Dodge Dart that starts at $16,495 (the least expensive Dodge available in the U.S.).

Powered by a 1.2-liter three-cylinder engine that is capable of putting out 76 horsepower and 74 lb-ft of torque, the Mitsubishi-based Dodge Attitude is available in two trims; SE and SXT. What’s really impressive though, is just how much standard equipment this car receives for such a low price tag. Included in the base trim are a push-button start, power locks and windows, keyless entry, and a two-speaker Sony CD/USB/iPod stereo system. Opt for the SXT trim, and add air conditioning and an improved four-speaker audio system.

What do you think? Is the affordable Attitude worth heading south of the border for? Tell us in the comments!

Stop by Randall Mitsubishi today to learn more about the exciting Mirage along with the rest of our lineup!

Millennials and Car Shopping: A Match Made in Heaven, After All

For a moment there, we thought millennials didn’t like cars. Thanks to a report called “Millennials in Motion,” we were under the impression that these young vibrant members of society would rather walk, bike, or Uber their way around, and had very little interest in driving, owning a car, or obtaining a driver’s license. In fact, the study suggested that a growing number of millennials have a lack of interest in driving. Turns out, that report just isn’t totally true.

Millennials and Car Shopping

The one-and-only MTV did a study of its own, and found that eight of ten millennials (ages 18-34) get around by car more than any other type of transportation. In fact, millennials drive more miles per month than older generations. The study even goes so far as to say that millennials love their cars more than social media and texting (gasp!!). That’s right: 72% of millennials would rather give up texting for a week than give up their car for the same amount of time.

To come to these conclusions, the “Millennials Have Drive” study surveyed 610 millennials between the ages of 18 and 34, 400 generation X-ers, and 403 baby boomers. The study featured focus groups, virtual travelogues, one-on-one interviews, car-creation groups, deal-alongs, and expert and car dealer interviews. The study put to rest a variety of myths about millennials and car shopping.

Here at Randall Mitsubishi, we don’t deny that millennials are more environmentally-conscious than previous generations. The good news is that they still want their own cars (they just want them to have really stellar fuel economy).

For automakers, this is a huge lesson learned. The future car-buyers of America want to buy cars, even if they can’t quite afford them yet. It’s time for automakers to understand what drives millennials, and tap into those emotions. The opportunities are endless.