Archive for December 30, 2014

Mitsubishi Mirage Sedan Coming to US

Mirage Sedan to join Hatchback

The Mirage hatchback will soon have a companion in the Mirage Sedan.

The Mitsubishi Mirage hatchback has been a pleasant surprise for the automaker in 2014, selling extremely well through the first 11 months of the year and standing firm as one of the most popular models we have at Randall Mitsubishi.

New Mirage Sedan Coming to America

If you’ve been considering checking out the Mirage but can’t get past the fact that you’ve always been more of a four-doors-and-a-truck kinda person, then we have good news: Mitsubishi will be bringing the Mirage sedan to the United States sometime in the near future.

Don Swearingen, Mitsubishi Motors North America’s executive vice president, confirmed what we’ve long suspected in an interview with Motor Trend, though he failed to dispense with the specifics as to when we can expect to see the Mirage sedan on American soil.

Whenever it arrives, it’s a safe bet that the Mirage sedan will offer similar capabilities and all-around driving enjoyment as its hatchback brethren with an equally-affordable starting MSRP.

Watch this space for more information as it becomes available!

Reasons to Stay Home on New Year’s Eve

reasons to stay home on new year’s eve

When it comes to New Year’s Eve, there is the question that philosophers have been wrestling with since time immemorial: go out or stay in.

Of course, there are pros and cons to both options. But going out is certainly the more glamorous, which is why, with the help of the Huffington Post, we’d like to highlight some great reasons to stay home on New Year’s Eve…

Reasons to Stay Home on New Year’s Eve

You can save money. You’ll already be spending most of January trying to recoup the losses you incurred while buying everyone gifts for Christmas. Why not stay in and save a few bucks? No suffering the bloated bill at a fancy restaurant where the food isn’t really that good anyway. You don’t have to pay a babysitter either.

You can wear sweat pants. Leave your sequin dress in the closet and watch the ball drop in your sweats. It’s empowering.

You can avoid bad champagne. It tastes like cheap tonic water that’s 50 years past its shelf life.

You don’t have to brave the roads. As many a mom has said, “There are crazies out there.” And they come out in droves for New Year’s Eve. Don’t be victim to their craziness—or their drunken driving.    

Whatever you decide to do, we at Randall Mitsubishi wish you a safe and fun New Year’s Eve.

Mitsubishi Announces Final Edition Evo X to Arrive in June

Final Edition Evo X announced

The Lancer Evolution is officially ending but there will be a final edition Evo X!

Don Swearingen, an executive vice president at Mitsubishi Motors North America, recently took part in an online question and answer session on Jalopnik. While the topics of the Q&A ranged from the status of the company’s fleet vehicles to the Delica being moved to the US, the most important bit of information gleaned from the session involved the future of the Lancer Evolution—or the lack of one.

Final Edition Evo X in the Works

Swearingen took the opportunity to finally confirm that the Evo series is no longer continuing, stating, “There are currently no plans for an Evo XI.” This doesn’t mean that the final edition Evo X isn’t going to be just as exciting as its predecessors, though. It is set to feature a GSR five-speed, boasting more ponies under the hood; a better tuned suspension; and other changes that are sure to help the Evo go out with a bang.

Only 2,000 final edition Evo X models will be available, so make sure you get them while you can. Until then, stop in to Randall Mitsubishi today and see what else our brand has to offer!

The XR-PHEV Concept Design: Showing Off New Technology

i-MiEV | XR-PHEV Concept Design

The XR-PHEV Concept design utilizes the MiEV technology.

Mitsubishi made quite a stir at the Los Angeles Auto Show this year by previewing the all new XR-PHEV Concept. Featuring incredibly bold styling, high performance, and a hybrid design, we here at Randall Mitsubishi can’t wait to see it in action.

Mitsubishi XR-PHEV Concept Design

Though there’s no word yet as to whether or not the concept model will hit the market anytime soon, it’s a great example of Mitsubishi’s innovative engineering. The XR-PHEV Concept design is built around Mitsubishi innovative Electric Vehicle (MiEV) technology, and features a 1.1-liter three-cylinder engine, paired with a lightweight 161-hp electric motor, according to Mitsubishi.

“We brought the Concept XR-PHEV to LA so that we could talk about our new design direction and how future products will be taking clues from its dynamic lines,” said MMNA Executive Vice President, Don Swearingen.

Perhaps one of the most unique aspects of the design is the advanced “connected car” technology. By utilizing next-generation information systems, the XR-PHEV is designed to be able to communicate with cars and objects around it. While still in the early stages, Mitsubishi hopes this technology will enable drivers to be safer than ever while on the road.

Achieving Milestones with Mitsubishi Social Media

Mitsubishi Social Media

Mitsubishi social media is booming! Their Facebook page reached 2 millions likes recently.

With social media as prominent as ever, Mitsubishi was pleased to announce it broke a milestone–the two million “likes” milestone. The brand’s popular Facebook page has grown significantly in the past two years, more than tripling in followers. We here at Randall Mitsubishi are glad to be a part of such enthusiasm.

Improving Mitsubishi Social Media

“Over the last couple of years, we have made a concerted effort to make the Mitsubishi Motors page a fun and informative destination on Facebook,” said MMNA Executive Vice President, Don Swearingen. “This has resulted in our Facebook page becoming an outstanding means of communication between the brand and our highly engaged and passionate Mitsubishi Motors community.”

According to Mitsubishi, this recent increase in “likes” parallels the success in sales. Mitsubishi social media is becoming an important part of spreading the word about the great models. By showcasing vehicles like the Lancer EVO, the Outlander, and the Mirage, the site gives consumers extra coverage.

Want to be a part of the massive following? Stop by to “like” the page–if you haven’t already!